Top 10 Cable TV Engagement, Week of Mar 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Millennial Parents More Willing to Spend on Family Entertainment
Millennial (18-35 in 2012) parents are twice as likely as non-Millennial parents to say they’re spending more on family entertainment than they were a year ago (36% vs. 17%), finds Mintel in new...
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Baidu Generated 3X More Global Paid Search Clicks Than Yahoo-Bing in Q1
The battle for the US search market tends to be viewed in the context of how Yahoo-Bing is faring against Google, but on a global basis, Baidu’s influence cannot be ignored. The search engine – which...
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Radio Ad Revenue Growth Forecast Downgraded
Radio revenues will continue to shift in the next 5 years, as income from online advertising grows by about 10.8% annually versus 2.5% growth for over-the-air (OTA) revenues, forecasts BIA/Kelsey in a...
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Almost All Global Execs Recognize There Are Risks to Social Tech Use
The use of social technologies – whether social networking, video sharing, RSS, or some other form – might improve marketing effectiveness, but there are risks that need to be weighed alongside the...
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Content Consumption May Rely More on Environment and Context Than Device
A new study [pdf] from YuMe and Decipher examines consumer interaction with media content across laptops, tablets, and smartphones, concluding that the study participants (from the UK) are largely...
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3 in 4 Young Smartphone Owners Check Their Devices As Soon As They Wake Up
Here’s more evidence of smartphone addiction (to go with this, this, and this). According to a new survey from IDC, sponsored by Facebook, 89% of 18-24-year-old smartphone owners reach for their device...
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In-App Purchases Account for Growing Chunk of App Store Revenues
In-app purchases accounted for a new high of 76% of revenue in the Apple App Store for iPhone in February 2013, up from 53% in January of last year, according to [download page] a new report from...
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February Web Traffic Trends: Valentine’s Day, Super Bowl Make Their Mark
The Valentine’s Day holiday had many Americans going online in February to order flowers and gifts for loved ones, according to [download page] new Media Metrix data from comScore. The...
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Hashtag Use Driven by Self-Expression, Content Discovery
A new study from RadiumOne reveals that hashtag users are leveraging them primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest...
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